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How We Turned Scattered Paperwork Into One App Managing Horse Care for 3,000+ Owners
My Cheval's Equestrian Management Platform
My Cheval’s owners were trusted with everything a horse needs, from vaccinations to farrier visits to feed costs, and tracked all of it in notebooks, spreadsheets, and memory. We built one app that holds the whole routine: automated health reminders per horse, a shared care calendar, expense tracking by animal, and stable coordination. Over 3,000 owners across ten countries now run 12,000 sessions and 50,000 reminders through it. The paperwork is gone. The app remembers.
The Impact
A Growing App Held Back by Paper-Based Horse Care
My Cheval is a US-based equestrian platform built for horse owners and stables alike, consolidating stable management, health tracking, event scheduling, and expense management in one mobile app. Founder Guillaume wasn’t looking for another single-purpose tool to bolt onto the pile. He wanted one app that could carry the whole relationship between an owner and a horse, and replace the paperwork entirely.
Care Was Organized Everywhere Except One Place
Horse ownership generates a steady stream of records that all matter and all connect: when the last vaccination was given, when deworming is due, which farrier visit is booked, what the vet charged, what feed costs this month. Owners were holding all of that in notebooks, spreadsheets, and memory. The information existed. It just lived in too many separate places to be useful at the moment a real decision had to be made.
Health was the most fragile part. Owners had no reliable way to track recurring events, so vaccinations and deworming schedules quietly slipped. A missed action is a health risk that compounds silently until the day it finally surfaces.
Appointments failed in the same way. Vet and farrier visits sat in someone’s head or on a paper calendar, and a busy week meant they got missed entirely. Expenses were scattered across horses too, with no clean way to see what any single animal had actually cost over a season or a full year. Stables felt every one of these problems multiplied across the whole herd.
We Built Around the Owner's Real Daily Routine
We didn’t start from the paperwork owners were already using. Paper forms and spreadsheets reflect what was easy to write down, not what an owner actually needs to decide. We set that structure aside and started from the routine itself.
We worked through what an owner does across a horse’s year with the My Cheval team: the recurring health actions, the appointments that can’t slip, the costs that need to be attributed, the events worth planning around. Each of those became something the app owns rather than something the owner has to remember.
That routine-first discipline decided everything that followed: what to build first, what to automate, and what to leave out of scope entirely.
All-in-One Management Platform
We built a single home for every horse an owner keeps, consolidating stable management, health, scheduling, and finances in one view.
Proactive Health Management
We built health tracking for vaccinations, deworming, and recurring actions, with automated reminders tied to each individual horse. Owners stop relying on memory because the system surfaces what is due before it gets missed.
Event Planning & Scheduling
We built a calendar that holds vet visits, farrier appointments, and events, with reminders so nothing slips through a busy week.
Expense Management
We built financial tracking that records costs by horse, by item, and by year. Owners can see what a single animal costs over a season, and stables can see it across the whole operation.
One App Across Every Part of Horse Care
Notification Infrastructure Built First, Features Built Around It
The notification and scheduling layer went in first, as core infrastructure. Every recurring health action and appointment in the app runs through it, so the reliability owners depend on was built into the foundation from the start.
We built the mobile app for both iOS and Android, with a web layer alongside it, so an owner on any device gets the same platform and the same data. Payments run through Stripe, and the notification pipeline through Firebase, keeping the recurring-reminder promise dependable across every device.
Throughout the six-month build, we kept Guillaume and the My Cheval team close to the work. A tool meant to replace how owners already manage their horses only works if the people who live that routine shape it.
One App. Every Horse. Health, Schedule, and Cost in One Place.
My Cheval went live and has since been downloaded by over 3,000 horse owners across more than ten countries, with 12,000 sessions scheduled and over 50,000 reminders delivered. Owners now manage health, appointments, events, and expenses for every horse from one app.
As Guillaume put it, having health tracking, scheduling, and financial transparency in one platform made ownership easier and more organized, for independent owners and larger stables alike. The platform was built with room to grow into: adding more owners, onboarding larger stables, and expanding into new markets doesn’t require starting the infrastructure conversation over. That is what building around the routine makes possible.
Testimonials
"My Cheval has transformed the way we manage our horses. The integration of health tracking, event scheduling, and financial transparency in one platform has made horse ownership much easier and more organized. The AppVerticals team delivered a top-notch product that truly meets the needs of both independent and larger stables."
Paper and spreadsheets stop scaling long before the operation does.
We build the app that replaces them.
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