There is a lot of competition in the market, marketers want to stand out from the rest by incorporating better marketing strategies. What platform should I choose for my online store? Which features are the best? Which company does it the best? These are just some of the common questions that course through our mind.
Magento is definitely one of the best eCommerce platform for your online store. However, the open source Magento development brings with it a competition of its own. Businesses are trying their best to utilize and enhance its functionalities better than the rest.
Here Is What Makes Magento The Best E-Commerce Platform:
- Open source:
Technology is advancing at the speed of light, you need a platform that allows you to keep up with the latest trends and innovations. Magento is a flexible and open source platform that allows you to customize your site according to your needs
- Compatibility with mobile devices:
Customers use all kinds of devices. Smartphones, desktop or tablets; Your website must be compatible will all such devices. Magento delivers responsive websites without any additional costs.
- Quality developers and agencies:
In contrast with other platforms, there are hundreds of quality developers and agencies that deliver exceptional results for Magento.
- Order management:
Magento enables you to effectively manage complex orders. You can view, create and edit orders for a seamless shopping experience.
- Client centric:
Simplicity and ease of use are key components for delivering a good shopping experience. With Magento, you can make sure that your site is easily understood and easy to navigate.
- Customization and Scalability:
You can own a perfect eCommerce shop that is suitable for your business requirements. Magento offers extensive customization for enhancing and personalizing your sites design and functionalities.
- Easier payment and checkout:
Magento minimizes cart abandonment by providing simple and safe checkout and payment procedures.
Magento has gone through a number of development stages and has a number of versions, the latest version being Magento 2.3. 2019 is rolling in, so what advancements can marketers expect in Magento?
Read on to find out.
Enhanced Personalization
Personalization has always been a requirement for B2C marketing. If you’re unable to reach and retain your customers, your competitors will get to them before you know it. Understanding your customer’s needs and directing them to the right products and services is a crucial part for a successful business. Personalization leads to customer loyalty, increased revenue, and increased sales.
Magento development companies are working towards providing a personalized shopping experience on eCommerce stores.
Magento stores collect data about their customers, such as, customer preferences, shopping behavior, site navigation, and demographics.
The data gathered is further used to target the desired audience for various products and services. Sellers can offer discount coupons, product recommendations and send push notifications to the targeted customers.
Here is how personalization is accomplished on Magento:
- Customer Segmentation:
By enabling the Magento ‘segmentation’ option, sellers can group customers according to their age, gender, purchasing habits and products interests. Product recommendations, notifications and banners can be directed to customer segments according to their needs.
- Related Products:
Showing related products to your customers reveals that you have more product variety. This way, users will be able to purchase the goods that they like and even choose to shop in bundles. Sellers can apply related product rules and direct them to individual customer segments.
- Customer-Centric Banners:
You can also personalize your website’s content and banners to match the preferences of individual customers.
- Email Personalization:
Setting up email campaigns is easier than ever. You can personalize the style, settings and templates according to customer preferences.
Augmented Reality
It’s hard to build a successful business in this era. There is increased market competition, and intermingled ideas. How can you rise above this clash? There are two methods, either you bring in new features to your online store or you provide exceptional products and shopping experience. You have to stand out from your competitors.
Augmented reality in Magento development can bring your store a fresh perspective and an amazing user experience.
If you don’t already know, augmented reality is a very popular concept. Augmented reality is a procedure in which users can overlay digital information into their surroundings and have a real world experience.
Here is how Augmented reality can add value to Magento stores:
- Real-world shopping experience:
Augmented reality offers customers a real-world shopping experience similar to in-store shopping. Users will be able to have a close up view of how a piece of furniture will look in there living or if a dress is the right fit.
- Increase Customer Engagement:
This new feature will bring a fresh an unique experience to visitors. They will want to spend more time on your site and may even end up purchasing a few goods.
- Reduce Return Rates:
Customers will be able to have a close up and real life view of a product, this will minimize the chance of error and reduce the amount of return rates.
- Increase Website Traffic:
Your site will stand out from the rest and attract visitors. Furthermore, with the reduction of product errors, you will satisfy customers and increase your sites awareness as well as ratings.
Artificial Intelligence In Magento Development
Artificial Intelligence adds a fresh perspective to eCommerce marketing. It’s something new and interesting. Of course there are no robots and the world is definitely not coming to an end, but, it is being incorporated more and more. If you don’t already know, artificial intelligence is a computer system made to replicate the human intelligence and their way of processing information as well as decision making.
Here is how AI will aid Magento development:
- Better Customer Support:
Studies show that about 42% customers stop using an online store if they feel that it lacks valuable customer care and fails to meet their needs. AI holds the ability of machine learning and the capability to process natural language.AI bots will be able to provide 24/7 customer support and answer queries with more precision.
- Smoother Shopping Experience:
With AI, customers will be able to perform context based search and locate a store on Magento effortlessly. This is because AI is based on NLP and it will remove the necessity of keyword searches. Instead, semantic searches will return more accurate results.
- Improved Personalization:
Through an AI driven Magento eCommerce store, sellers will be able to deliver an in-store experience to individual customers. AI holds the ability to understand and learn the consumers behavior with its logical reasoning algorithm; using this information it can effectively provide the right products to the right customers.
- Fraud Prevention:
Online fraud is by far one of the biggest drawbacks of online businesses. Studies show that eCommerce businesses lose over $4 billion due to deceptive activities. That’s not it, big businesses turn down over $118 billion worth of transactions due to suspicion, that actually turn our to be legitimate.
Magento’s safety criteria powered with artificial intelligence will aid in tackling this rising concern.
- Targeted Audience:
Powered by machine learning and logical reasoning, artificial intelligence can analyze and keep a record of a visitors behavior (such as purchased goods or website navigation). With the help of this information, sellers can direct product recommendations and notifications to the right customers at the right time. It is impossible for the human mind to analyze billions of information and deliver authentic information to the right people at the right time.
Smarter Organic Searches
Organic searches are the search results or the web pages that are returned when a query is made. The search results are returned with respect to their accuracy with the keywords used in the query.
Magento and other eCommerce stores will aim to give users smarter and more accurate search results.
- Why is this important?
If a customer searches for apples, they wouldn’t want you to return bananas. Apples means apples and bananas means bananas. If your site is giving bananas then your customers are going to have a hard time relying on your site and they will suspect the quality of your products and services as well.
- What will organic search do?
If your site has organic search, then it will be able to remember the previous queries and keywords that a customer has used. It will be able to give search results according a users intent.
Now, when a customer searches for bags, he will get all types of bags and the top Magento stores that sell them. Not only this, if a customer is accustomed to searching for leather bags, the site will remember this preference and direct the client to stores that specifically sell leather bags.
- How is this possible?
With ‘machine learning’ Magento will be able to provide optimized search results. This will give improved filter options and smarter autocomplete. If you don’t already have autocomplete, then you are really far behind, you need to start thinking about optimizing your search results.
Push Notifications For Customer Retention
- What are push notifications:
A push notification is a media message that pops up on a mobile device. It is sent to a mobile device from a third part application only when a user opts to receive them.
- Purpose And Use In Magento Development:
The purpose for sending push notifications is to connect with customers and boost a sense of value. Push notifications are sent to offer coupons, product alerts, and limited time offers to keep the customers engaged so that they keep coming back for more.
In 2019, Magento will be capable of delivering smarter push notifications to the right customers at the right time.
When you hire Magento developers, you won’t have to tell them to add this feature or explain why its important. They understand the necessity of keeping a grip on your important customers; they will have it set up beforehand. Unless you keep them informed about the current sales and offers, they won’t feel the need to return to your store.
Magento development will incorporate this strategy for better marketing and increased revenue.
Live Videos
The Video industry is changing and upgrading day by day. People are more interested into watching videos as compared to reading content. In fact, studies have shown that 82% of twitter users watch videos on twitter and 45% people watch at least an hour of videos on Facebook or YouTube. That’s not it, 87% of users say that they would rather watch online videos (with behind the scene content) than a TV broadcast.
Women holding a YouTube icon
If you think about it, nobody likes viewing advertisements. Especially ads that disrupt what a user is viewing. In fact, excessive advertisements are one of the common mistakes made by startups in websites.
Marketers are always on the lookout for latest technologies that can be used to advertise their products and in any case draw more audience. Live streaming definitely raises the bars as compared to any other marketing tactics.
In order to keep your Magento store in the competition, you will have to consider live videos streaming. It will prove very effective for advertising your services, products and other such content to bring more traffic to your site.
Conclusion
New technologies and innovations keep bringing new standards to the table. Marketers have to keep upgrading their sites and marketing strategies to keep up with the user requirements.
No matter what the challenges are, Magento development will always have a solution for meeting the latest trends, whether its push notifications, AI or even live streaming. Magento will keep innovating itself and keep meeting the latest trends. If you want to keep your business afloat in 2019 and onward, make sure that you choose our agile Magento Development services for a modern online store that meets all your business needs.
