About 30 years ago, the word Augmented Reality (AR) entered the lexicon of the computer industry. When Boeing first introduced augmented reality (AR) as an internal tool to aid in design, no one foresaw it becoming a widely used technology. No one could have foreseen that AR apps would be so readily available in reality. We are conscious of how swiftly AR has integrated into everyday life because of benefits of augmented reality. We no longer view AR as a cutting-edge technology since it offers such a lifelike immersive reality experience. And there is no doubt that it is good news for businesses, especially when companies want to communicate with customers online but cannot afford to do it face-to-face.
What is Augmented Reality?
A technique known as augmented reality uses electronics to add visual, aural, and other effects to the real world to improve it. Augmented reality (AR) is frequently discussed in conjunction with virtual reality (VR), and the two technologies are referred to collectively as VR/AR. Although the two technologies are closely related to visual effects, each has unique characteristics. The VR completely submerges its users in a virtual environment that isolates them from the outside world. While integrating real-world things with digital ones, augmented reality offers a partial immersion.
Benefits of Augmented Reality
Drive User Engagement
Applications driven by AR allow users to create user-generated content (UGC). This indicates that users produce original content within your product and distribute it naturally and specifically for your brand. Social media is just one example of a channel, and content types include podcasts, pictures, infographics, videos, etc. User engagement is increased the more UGC customers can produce.
Face filters powered by AR, for instance. They give users the ability to create, interact with, and share their own customized photo and video content. You may encourage user engagement and increase session length by integrating face filters into your augmented reality software. Face filters allow users to create dynamic and personalized photographs and movies. Customers will become more devoted to your brand as they produce more UGC. Additionally, you benefit from a higher retention rate, which raises your revenue. Therefore, one of the key advantages of augmented reality for your company is better user engagement.
Brands must stand apart in a market where everyone else sells the same things at the same price. Brands have traditionally distinguished themselves through traditional advertising channels and their creative options. The use of augmented reality will enable businesses to launch more innovative marketing campaigns and take a unique position in a congested industry.
The brand measurements may not always correspond to your actual size. Nike has launched augmented reality technology to make it simpler for customers to find their sizes. The program scans your feet using the camera on your smartphone and provides the precise size you should choose.
Easy to Use
The use of augmented reality on a mobile device is really simple. Simply aim your camera at an object to see what the app can do with that specific object. Therefore, all you would need to do is locate the number next to an image of a pizza slice on your screen, for instance, if you wanted to know how many calories there are in a pizza slice. In order to see how well they fit in the space while you walk about your home or shop, you can also have a look at items like furniture or clothing.
The ability to more realistically and practically imagine building layouts and designs is another advantage of AR technology. Business owners frequently struggle to set up their offices, stores, or factories in the ideal arrangement. Buildings and other items’ scale models can be produced with AR. For business owners without architectural expertise, this visual input can make the layout planning process simpler. A structural design that has been enhanced can be seen by architects even before the foundation is constructed.
Bring Store to the Customer
Businesses now have the option to bring their stores to the customer thanks to augmented reality. This is especially useful for those who wish to avoid making multiple trips to purchase goods from a store far away. For instance, despite its popularity, IKEA isn’t always accessible by car to everyone. Instead, they use AR technology to let clients test new furniture in their homes. Check to see if it fits and complements your decor by aiming your mobile device in the direction you want the item to go. Some online clothing retailers have already started doing something similar by allowing you to upload your physique onto their website and try on clothing items.
Online buyers favor AR-based stores over physical retailers by a 2:1 ratio (ThinkMobiles). These stats are simple to understand. Compared to traditional, straightforward e-commerce catalogs, augmented reality engages users far more. This is because users’ emotions are evoked by AR-enabled material. Users can decide on more options the more emotions your brand elicits. Are you interested in learning if you can arouse favorable feelings among users and encourage conversion? This issue is once more resolved thanks to AR’s advantages.
By expanding our horizons, AR’s development and adoption, as well as those of its close relative’s virtual reality and artificial intelligence, will continue to improve what it means for all of us to be “able.” Augmented reality can be a game-changer for your company if you allow it. It can and will assist your firm with a well-thought-out concept and well-implemented application. Think about how such revolutionary and cutting-edge technology might assist you.
Credits: AppVerticals IOS App Developers