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Services Provided

Full-platform redesign and mobile rollout for Spruce, serving 685K+ customers and 6,400+ properties with smarter, faster home services.

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Mobile App

Development

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UI/UX

Redesign

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Platform

Overhaul

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Systems

Integration

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About Spruce

Spruce is a U.S.-based home and property services platform for multifamily communities and short-term rentals. It connects residents, service pros, and property managers with on-demand and scheduled cleaning, chores, and partner services like laundry pickup and pet care.

The Mission & the Make

We rebuilt Spruce’s nationwide home services platform, launching a Service Pro mobile app, upgrading manager tools, and adding capacity, pricing, and reporting so residents, pros, and admins run bookings, operations, and growth on one fast, role-aware system.

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Country

United States

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Industry

Home & Property Services

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Work Duration

8 months

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Team Composition

8-Member Product Team

Zeroing In on the Goals

Zeroing In on the Goals

Redesign Spruce’s platform to unify residents, service providers, managers, and admins in one scalable system.

Launch a dedicated mobile app for Service Pros to manage tasks, schedules, and availability on the go.

Equip property managers with dashboards and oversight tools for better visibility, tracking, and operational control.

Implement dynamic pricing and capacity management to optimize scheduling accuracy and prevent overbooking across all markets.

Marking the Pressure Points

Fragmented Systems Across Roles

Fragmented Systems Across Roles

Multiple platforms for residents, managers, and admins slowed coordination and complicated platform-wide operations.

No Mobile App for Service Pros

No Mobile App for Service Pros

Lack of on-the-go tools limited real-time updates, scheduling flexibility, and efficient job management.

Missing Manager Tools & Visibility

Missing Manager Tools & Visibility

Property managers lacked dashboards and key insights needed for effective oversight and decision-making.

Static Pricing & No Capacity Control

Static Pricing & No Capacity Control

Fixed rates ignored property variables and unbalanced scheduling caused overbooked slots and service delays.

Delivering the Fix

We re-engineered Spruce with mobile power, precision tools, and automation built to dissolve bottlenecks and keep every role in sync.

Mobile Access for Service Pros

Mobile Access for Service Pros

Real-Time Manager Dashboards

Real-Time Manager Dashboards

Automated Capacity Management

Automated Capacity Management

Adaptive Pricing System

Adaptive Pricing System

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Breaking Down the Process

Research

Research

Design

Design

Development

Development

AI Integration

AI Integration

Deployment

Deployment

Stats Don’t Lie

Properties Managed

Properties Managed

6,477+

Customers Onboarded

Customers Onboarded

685K+

Property Management Companies

Property Management Companies

7,581+

Average Customers per Property

Average Customers per Property

106+

The Tech Stack Powering Spruce

Frontend
Backend
Database
Hosting & Infrastructure
Services & Integrations
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React

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React Native

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Node.js

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PostgreSQL

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AWS

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Firebase

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Braze

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Braintree

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Slack

The Word On Us

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AppVerticals rebuilt our platform with mobile access, adaptive pricing, and real-time dashboards, transforming how we serve 6,400+ properties. Everything runs faster, smoother, and at the scale we need to grow confidently.

Product Lead, Spruce

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Raising the Bar for Every Industry

Turn market challenges into lasting advantages with the right strategy and execution.