Having a strong brand plays a huge role in how a company communicates with potential customers, as well as how it makes an impression on them. Building a strong brand involves cultivating a distinctive voice that makes it instantly recognizable and identifiable as a company.
Traditionally, a brand could build its voice faster in past using traditional media. After the emergence of social media, due to the short time gaps between brand product updates, it has become difficult for companies to maintain a voice that resonates across the multiple media channels they market in. This post will discuss how to create and develop a strong and distinctive brand voice that will distinguish your brand from other brands in the field.
What is a brand voice?
The brand voice embodies the unique personality in its communications. It refers to the personality and emotion conveyed through an organization’s communications.
Everything from the language you use to the image and personality your marketing assets aim to evoke is part of what defines the personality of your brand. In order to ensure that your message stands out from the crowd and leaves a lasting impression on audiences, it is critical that it cuts through the noise.
Why is Having a Strong Brand Voice Important?
Companies with a strong personality and a clear purpose tend to last. A consistent brand voice is delivered with their message wherever they are present.
Consistency and repetition are key to building brand recognition with consumers. Audiences may have a difficult time understanding your message or personality if it seems to change frequently. You could end up losing out to a better-branded option, even if your product is of equal quality.
Create A Mission Statement for Your Business
It is important that your personality reflects your values. A mission statement should also clearly state your values. You should use your brand mission statement to figure out how to connect business values to your marketing efforts.
Summarize The Brand in Three Words
The objective of describing your brand in three words is to get to its essence. How would you describe your brand if it were a human?
It is imperative that you share these three words across your organization once you have defined them. Whenever a person creates content for a brand, he should be able to compare it against these three parameters to determine its relevance with the brand.
Establish a Strategic Vision
Starting with a strategy is key. Your brand will stand out in the market if you create a unique vision, mission, values, positioning, voice, tone, and look and feel.
By focusing on that process in detail and digging deeper into it, you will set a solid foundation for copy and design strategy executions. That’s how you make that strong voice.
Create a Style Guide and Follow It
You can tell if a dress was designed for Zara, Nike, or Calvin Klein from its Design. This is greatly influenced by choices regarding things like brand consistency, tone, and values. As a result, these small decisions and style guides can have a significant impact on the voice of your brand.
Pay Attention to Your Audience
In most organizations, communication with clients doesn’t really happen, or organic language isn’t captured. It is the client’s voice that is most distinctive. Take note of what they say. Create Word clouds by focusing on key themes, repeated phrases, and a limited number of words that will appeal to them. Once you’ve chosen a language, use it.
Be Consistent with Your Voice
With our vision, mission, and core values, we put a lot of effort into defining a unique voice for our company. This is hard work. The process of cultivating that voice is challenging. In a world where so many channels are used to communicate, consistency is key.
Ensure that your voice is heard and understood across all channels. Your customers need to hear that same voice every time they open an email, visit your website or receive direct mail.
Building a strong voice is integral to a business’s success. No matter what your industry is and what your brand values are, you should develop a strong brand voice to cancel the background noise created through the competition in the market. Develop a distinctive brand voice through consistency, values, and brand personality. While creating your voice, make sure you chose to instill your audience’s voice into it; this will make your brand stand out and clearly distinguishable among other companies in the market.
AppVerticals is a leading mobile and web app development company that empowers its clients to develop their business by using the latest technology and set a unique brand’s vision and voice through effective marketing and branding efforts.