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Services Provided

Budget University is a mobile-first financial literacy ecosystem built to teach real-world money skills through structured lessons, interactive simulations, and family-friendly progress tracking.

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Mobile App

Development (iOS + Android)

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LMS Architecture

+ Content Integration

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Interactive Simulations

& Gamified Learning

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Parent & Student

Analytics Dashboard

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About Budget University

Budget University is designed to help students, teens, and families build lifelong money management habits. It makes financial education accessible, practical, and engaging for every learner, reaching 35,000+ learners through its growing digital ecosystem.

The Mission & the Make

Budget University needed a mobile LMS that could deliver interactive lessons, cross-subject integration, and real-life financial scenarios. AppVerticals engineered a system tested through 80+ prototypes, 2,500 user-study interactions, and six iterative UX cycles.

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Country

United States

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Industry

Financial Literacy / EdTech

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Work Duration

7 Months

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Team Composition

9-Member Cross-Functional Product Squad

From Queues to Quick Wins

From Queues to Quick Wins

Build a learning flow that blends finance with math, economics, and real-life decisions.

Create dashboards for students & parents to track improvements over time.

Reduce early churn and create a stickier first-week learning journey.

Equip students with simulations that show the impact of everyday money choices.

Real Queue Challenges

Low Retention in Week One

Low Retention in Week One

Youth learning apps face ~40–50% drop-off in the first 7 days. Budget U needed a smoother onboarding and more engaging early sessions.

Financial Concepts Felt “Too Hard”

Financial Concepts Felt “Too Hard”

Students often quit because personal finance feels abstract without real-life context.

No Practical Reinforcement

No Practical Reinforcement

Learners needed simulations, like budgets, spending choices, and credit scenarios, to apply what they learned.

Content Overload & Poor Flow

Content Overload & Poor Flow

The old structure lacked guided pathways, causing confusion and reduced motivation.

Unique Solutions We Delivered

We rebuilt the experience around clarity, repetition, and interactivity. These three ingredients are proven to raise financial literacy retention.

36% Increased Session Time

36% Increased Session Time

47% Improved Lessons Completion Rates

47% Improved Lessons Completion Rates

Improved Navigation Cut Drop-Off by 41%

Improved Navigation Cut Drop-Off by 41%

Increased Weekly Logins by 2.3×

Increased Weekly Logins by 2.3×

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Breaking Down the Process

Research & Discovery

Research & Discovery

Experience & UX Engineering

Experience & UX Engineering

 Core Development

 Core Development

Smart Learning Integrations

Smart Learning Integrations

Deployment & Iteration

Deployment & Iteration

Stats That Tell the Story

User Retention

User Retention

74%

Cost Savings

Cost Savings

31%

Team Productivity Rises

Team Productivity Rises

18%

Admin Workload Reduction

Admin Workload Reduction

41%

The Tech Stack Powering Budget University

Frontend
Backend
Cloud
Integration
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Kotlin

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Swift (iOS)

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Angular

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Node.js

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My SQL

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Amazon EC2

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Amazon S3

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Cloudflare

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Firebase

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Twilio

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Stripe Connect

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Slack

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Google APIs

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JIRA

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Confluence

The Word On Us

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AppVerticals built an intuitive learning platform with smooth content delivery, stable performance, and analytics our instructors love. Engagement and completion rates improved immediately after launch. Their EdTech insight is exceptional.

Dr. Maya Collins

Budget University
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Scale Without
Losing Stability.

High-performance architecture for platforms that must deliver 24/7.