{"id":12374,"date":"2026-02-17T10:36:31","date_gmt":"2026-02-17T10:36:31","guid":{"rendered":"https:\/\/www.appverticals.com\/blog\/?p=12374"},"modified":"2026-03-24T06:53:36","modified_gmt":"2026-03-24T06:53:36","slug":"mobile-app-monetization-statistics","status":"publish","type":"post","link":"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/","title":{"rendered":"Mobile App Monetization Statistics in 2026: Revenue Benchmarks, Models &#038; Trends"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In This Article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0a0a0a;color:#0a0a0a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0a0a0a;color:#0a0a0a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#Key_Takeaways_App_Monetization_Statistics_in_2026\" >Key Takeaways | App Monetization Statistics in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#Global_App_Revenue_Forecast_How_Big_Is_the_Mobile_Monetization_Market_in_2026\" >Global App Revenue Forecast: How Big Is the Mobile Monetization Market in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#How_Do_iOS_and_Android_Compare_for_App_Revenue_in_2026\" >How Do iOS and Android Compare for App Revenue in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#How_Does_User_Retention_Impact_App_Monetization\" >How Does User Retention Impact App Monetization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#Which_Mobile_App_Categories_Drive_the_Most_Monetization\" >Which Mobile App Categories Drive the Most Monetization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#How_Much_Do_Mobile_Apps_Actually_Earn_in_2026_By_MAU_Downloads\" >How Much Do Mobile Apps Actually Earn in 2026 (By MAU &amp; Downloads)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#Revenue_by_Monetization_Model_2026_Data\" >Revenue by Monetization Model (2026 Data)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#2026_App_Monetization_Trends_Every_Founder_Should_Know\" >2026 App Monetization Trends Every Founder Should Know<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#Final_Takeaways_for_Founders_Teams\" >Final Takeaways for Founders &amp; Teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.appverticals.com\/blog\/mobile-app-monetization-statistics\/#More_Related_Guides\" >More Related Guides:<\/a><\/li><\/ul><\/nav><\/div>\n<p>Mobile app monetization is no longer experimental; it\u2019s a <strong>$1.2\u202ftrillion global economy projected for 2026<\/strong>, with consumer spending on apps hitting <strong>~$155.8\u202fbillion in 2025<\/strong> and in\u2011app advertising generating <strong>~$390\u202fbillion<\/strong>.<\/p>\n<p>Developers and founders who treat monetization as product strategy from day one capture far more value than those who consider it an afterthought. This post distills the most important statistics every app maker must know in 2026, including revenue benchmarks, platform performance, and category-specific trends.<\/p>\n<p>At <a href=\"https:\/\/www.appverticals.com\/\"><strong>AppVerticals<\/strong><\/a>, we work closely with founders and product teams to design monetization architectures that scale with user growth. The data in this report reflects both current industry benchmarks and patterns we consistently see across apps moving from launch to revenue optimization.<\/p>\n<div class=\"p-3 mb-4 shadow highlighted-box\" style=\"background: #e803030d;\">\n<div class=\"p-3 mb-4 shadow highlighted-box\" style=\"background: #e803030d; border-left: 8px solid #e80303; padding: 16px;\">\n<h2 style=\"color: #d80000; margin-top: 0;\"><span class=\"ez-toc-section\" id=\"Key_Takeaways_App_Monetization_Statistics_in_2026\"><\/span>Key Takeaways | App Monetization Statistics in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"color: #222; line-height: 1.6; padding-left: 20px; margin-top: 12px;\">\n<li><strong>Monetization is product architecture:<\/strong> At AppVerticals, we see revenue decisions shaping onboarding, UX, and retention from day one. Apps that optimize onboarding see up to <strong>40\u202f% higher<\/strong> 30-day retention.<\/li>\n<li><strong>Hybrid monetization wins:<\/strong> Combining ads, subscriptions, and IAPs improves lifetime value by<strong> ~30\u202f% over single-stream<\/strong> models.<\/li>\n<li><strong>Scale \u2260 revenue:<\/strong> Strong retention, engagement depth, and monetization timing drive revenue more than download volume. Apps with <strong>100,000 MAU<\/strong> can generate <strong>$5K\u2013$100K\/month<\/strong>, depending on monetization.<\/li>\n<li><strong>iOS drives premium revenue; Android drives reach<\/strong>: iOS users spend <strong>~$12.77\/app<\/strong> on average vs. ~$6.19 on Android. Android dominates installs (~60\u201370\u202f% globally).<\/li>\n<li><strong>Retention is the real monetization engine:<\/strong> Average 30-day retention across apps is <strong>~27\u202f%<\/strong>, reinforcing that early engagement determines a monetizable user pool.<\/li>\n<li><strong>Category-specific monetization:<\/strong> Gaming leads in IAP (<strong>~$81.8\u202fbillion revenue in 2025<\/strong>), productivity dominates subscriptions (~30\u202f% of users subscribe monthly), and social apps scale via hybrid models.<\/li>\n<li><strong>AI personalization is a revenue multiplier:<\/strong> Dynamic paywalls and predictive churn modeling can improve conversion by<strong> 15\u201325\u202f%<\/strong>.<\/li>\n<li><strong>First-party data is the new advertising advantage:<\/strong> Apps with strong behavioral data generate up to <strong>2\u00d7 higher ad revenue<\/strong> than those relying on third-party targeting.<\/li>\n<li><strong>Web-to-app monetization is rising:<\/strong> Subscription-first products increasingly capture revenue outside app stores, improving flexibility and ARPU.<\/li>\n<li><strong>Core insight:<\/strong> Successful apps treat monetization as a built-in growth system, not a post-launch feature, aligning product design with measurable outcomes.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Global_App_Revenue_Forecast_How_Big_Is_the_Mobile_Monetization_Market_in_2026\"><\/span>Global App Revenue Forecast: How Big Is the Mobile Monetization Market in 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The mobile app market continues to scale rapidly, with both user spending and advertising dollars surging:<\/p>\n<ul>\n<li><strong>In\u2011app advertising was the largest revenue stream worldwide <\/strong>in 2025, with spending around <a href=\"https:\/\/coinlaw.io\/app-revenue-statistics\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><strong>$390\u202fbillion<\/strong><\/a>, accounting for roughly two\u2011thirds of total mobile app revenue that year.<\/li>\n<li><strong>Global consumer spending on all mobile apps reached<\/strong><a href=\"https:\/\/coinlaw.io\/app-revenue-statistics\/\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><strong> ~$155.8 billion in 2025<\/strong><\/a>, driven mainly by in\u2011app purchases and subscriptions.<\/li>\n<li><strong>In\u2011app purchase (IAP) revenue hit <\/strong><a href=\"https:\/\/coinlaw.io\/app-revenue-statistics\/\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><strong>$167 billion in 2025<\/strong><\/a>, growing ~10\u202f% year\u2011over\u2011year.<\/li>\n<li>Subscription revenue remains a fast\u2011growing segment, with paid subscriptions generating <strong>$120\u202fbillion in 2025<\/strong>, and average monthly subscription fees rising to around <strong>$10.20<\/strong>.<\/li>\n<li>A broader forecast suggests the <strong>global mobile app monetization market could reach <\/strong><a href=\"https:\/\/worldmetrics.org\/mobile-app-growth-statistics\/#:~:text=56-,The%20global%20mobile%20app%20monetization%20market%20is%20projected%20to%20reach%20%241.2%20trillion%20by%202026,-57\" target=\"_blank\" rel=\"noopener\"><strong>$1.2\u202ftrillion by 2026<\/strong><\/a>, underscoring the scale of opportunity.<\/li>\n<\/ul>\n<div class=\"p-3 mb-4 shadow highlighted-box\" style=\"background: #e803030d;\"><strong>Takeaway:<\/strong> Ads remain dominant, but user spend via in\u2011app purchases and subscriptions is robust and growing. From our work with early-stage and scaling apps at AppVerticals, founders often underestimate how quickly monetization decisions influence product design. Revenue architecture isn\u2019t just financial; it shapes onboarding, engagement loops, and long-term retention mechanics.<\/div>\n<p>AppVerticals experts see in\u2011app purchase and subscription revenue extending its growth trajectory in 2026, following <strong>$167\u202fbillion in global IAP<\/strong> revenue in 2025 and rising overall app consumer spend of <strong>$155.8\u202fbillion.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_iOS_and_Android_Compare_for_App_Revenue_in_2026\"><\/span>How Do iOS and Android Compare for App Revenue in 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>iOS dominates revenue and ARPU, while Android dominates installs and ad-driven scale, making iOS ideal for premium monetization and Android essential for massive reach. Platform choice matters for revenue strategy:<\/p>\n<table style=\"width: 100%; border-collapse: collapse;\" role=\"table\">\n<thead>\n<tr>\n<th style=\"background-color: #d80000; color: #fff; padding: 12px; border: 1px solid #c10000; text-align: center;\">Metric<\/th>\n<th style=\"background-color: #d80000; color: #fff; padding: 12px; border: 1px solid #c10000; text-align: center;\">iOS<\/th>\n<th style=\"background-color: #d80000; color: #fff; padding: 12px; border: 1px solid #c10000; text-align: center;\">Android<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><a href=\"https:\/\/dojobusiness.com\/blogs\/news\/mobile-app-market-statistics\" target=\"_blank\" rel=\"noopener\"><strong>Revenue share (global)<\/strong><\/a><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~60\u201365% of total app revenue<\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~35\u201340% of total app revenue<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><a href=\"https:\/\/dojobusiness.com\/blogs\/news\/mobile-app-market-statistics\" target=\"_blank\" rel=\"noopener\"><strong>Install share (global)<\/strong><\/a><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~30\u201340% of total installs<\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~60\u201370% of total installs<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><a href=\"https:\/\/blog.appmysite.com\/android-vs-ios-users-a-detailed-behavioural-comparison\/\" target=\"_blank\" rel=\"noopener\"><strong>User spend per user (general insight)<\/strong><\/a><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">Higher spend per user (developers report iOS users outspend Android users)<\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">Lower spend per user<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Insight:<\/strong> Prioritize iOS if subscription and high ARPU are critical early in your monetization journey; use Android for reach and ad-driven scale. At AppVerticals, platform sequencing is a major revenue lever. Many subscription-first apps launch on iOS to validate monetization, then expand to Android for broader acquisition and ad-driven scale.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_User_Retention_Impact_App_Monetization\"><\/span>How Does User Retention Impact App Monetization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Monetization only works if users stay engaged:<\/p>\n<ul>\n<li>Average 30\u2011day retention across apps is still relatively low, about <a href=\"https:\/\/sqmagazine.co.uk\/mobile-app-growth-statistics\/\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><strong>27\u202f% in 2025<\/strong><\/a>, reinforcing that early churn is the monetization bottleneck.<\/li>\n<li>Push notifications and personalized onboarding can improve early retention metrics.<\/li>\n<\/ul>\n<p>Locking in engagement early dramatically increases the pool of users who can be monetized, whether through ads, IAPs, or subscriptions.<\/p>\n<div class=\"cta-section red\">\r\n  <h4>Turn App Monetization Data Into Real Revenue<\/h4>\r\n  <p data-start=\"112\" data-end=\"260\">Monetization isn\u2019t a feature. It\u2019s architecture. We design apps built for retention, scale, and predictable revenue from day one.<\/p>\n<p data-start=\"262\" data-end=\"313\">\n    <button class=\"btn-red\" data-toggle=\"modal\" data-target=\"#customPopup\">\r\n    Start Building With AppVerticals  <\/button>\r\n<\/div>\r\n\n<h2><span class=\"ez-toc-section\" id=\"Which_Mobile_App_Categories_Drive_the_Most_Monetization\"><\/span>Which Mobile App Categories Drive the Most Monetization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"p-3 mb-4 shadow highlighted-box\" style=\"background: #e803030d;\"><strong>Gaming, business\/productivity, and social\/streaming apps<\/strong> drive the most monetization in 2026, gaming leads in in-app purchases, productivity dominates subscriptions, and social\/entertainment scales revenue through hybrid ad-plus-premium models.<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12377 size-full\" src=\"https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-13-1.webp\" alt=\"Which Mobile App Categories Drive the Most Monetization\" width=\"578\" height=\"554\" srcset=\"https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-13-1.webp 578w, https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-13-1-300x288.webp 300w, https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-13-1-150x144.webp 150w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/div>\n<h3>Gaming Apps<\/h3>\n<p>Gaming remains one of the most lucrative categories: in 2025, mobile games generated approximately <strong>$81.8\u202fbillion in IAP revenue<\/strong>, according to Sensor Tower\u2019s <em>State of Mobile 2026<\/em> report.<\/p>\n<p>Industry forecasts suggest that the broader mobile gaming market, including advertising, IAP, subscriptions, and other revenue streams, is expected to grow significantly in the coming years, potentially reaching <a href=\"https:\/\/techrt.com\/mobile-game-spending-statistics\" target=\"_blank\" rel=\"noopener\"><strong>over $230\u202fbillion by 2030<\/strong><\/a> as smartphone penetration, live\u2011ops engagement, and hybrid monetization strategies expand globally.<\/p>\n<p>Games with diverse monetization features (rewarded ads, battle passes, skins) see the highest spending activity.<\/p>\n<h3>Subscription\u2011Heavy Categories<\/h3>\n<p><strong>Business and productivity apps generally drive stronger conversions from free to paid models<\/strong>, thanks to clear ongoing value and premium features. According to ZipDo, in 2023, subscription-based apps generated <strong>$212\u202fbillion globally<\/strong>, with productivity apps among the top contributors.<\/p>\n<h3>Social &amp; Streaming Apps<\/h3>\n<p>Social and entertainment apps often combine ad\u2011driven revenue with optional premium tiers, striking a balance between massive free reach and subscription monetization (market trend: hybrid outcomes).<\/p>\n<p><strong>Monetization Insights:<\/strong> While these patterns are common in social apps, our <a href=\"https:\/\/www.appverticals.com\/mobile-app-development-company\">mobile app development<\/a> experience at AppVerticals shows that revenue success depends less on app category and more on how clearly value is communicated from the first user interaction.<\/p>\n<p>When a monetization strategy is built directly into the product architecture and aligned with core user motivation, even non-traditional apps can outperform industry benchmarks. This makes early development decisions critical for long-term revenue performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Much_Do_Mobile_Apps_Actually_Earn_in_2026_By_MAU_Downloads\"><\/span>How Much Do Mobile Apps Actually Earn in 2026 (By MAU &amp; Downloads)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mobile app revenue in 2026 ranges from <strong data-start=\"301\" data-end=\"333\">$10 per month for small apps<\/strong> to <strong data-start=\"337\" data-end=\"378\">$<a href=\"https:\/\/www.monetizemore.com\/blog\/how-much-ad-revenue-can-apps-generate\/\" target=\"_blank\" rel=\"noopener\">10M+ per month<\/a> for apps with 1M+ MAU<\/strong>, depending on monetization architecture, retention, engagement depth, and ARPU.<\/p>\n<p data-start=\"460\" data-end=\"544\">Revenue does not scale linearly with downloads; it scales with monetization design.<\/p>\n<h3 data-start=\"546\" data-end=\"595\">Revenue by App Scale (Industry Benchmarks)<\/h3>\n<table style=\"width: 100%; border-collapse: collapse;\" role=\"table\">\n<thead>\n<tr>\n<th style=\"background-color: #d80000; color: #fff; padding: 12px; border: 1px solid #c10000; text-align: center;\">App Scale<\/th>\n<th style=\"background-color: #d80000; color: #fff; padding: 12px; border: 1px solid #c10000; text-align: center;\">Typical Monthly Revenue Range<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">1,000 downloads<\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~$10 \u2013 $100+ (ad-heavy or low ARPU)<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">10,000 downloads<\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~$300 \u2013 $2,000 (freemium + ads)<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">100,000 MAU<\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~$5,000 \u2013 $100,000+ (hybrid monetization)<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">1M+ MAU<\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~$500,000 \u2013 $10M+ (optimized monetization)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"918\" data-end=\"1017\">These ranges show one clear pattern: <strong data-start=\"955\" data-end=\"1017\">monetization architecture matters more than raw downloads.<\/strong><\/p>\n<p data-start=\"1019\" data-end=\"1107\">At AppVerticals, we consistently help founders shift focus from \u201chow many installs?\u201d to:<\/p>\n<ul>\n<li data-start=\"1110\" data-end=\"1129\">Retention quality<\/li>\n<li data-start=\"1132\" data-end=\"1150\">Engagement depth<\/li>\n<li data-start=\"1153\" data-end=\"1174\">Monetization timing<\/li>\n<li data-start=\"1177\" data-end=\"1202\">Revenue per active user<\/li>\n<\/ul>\n<p data-start=\"1204\" data-end=\"1255\">Those are the real drivers behind these benchmarks.<\/p>\n<h2 data-start=\"1262\" data-end=\"1306\"><span class=\"ez-toc-section\" id=\"Revenue_by_Monetization_Model_2026_Data\"><\/span>Revenue by Monetization Model (2026 Data)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"188\" data-end=\"317\">Different monetization models produce vastly different revenue outcomes depending on category, engagement depth, and user intent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12376 size-full\" src=\"https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-12-1.webp\" alt=\"How Much Do Mobile Apps Actually Earn\" width=\"710\" height=\"421\" srcset=\"https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-12-1.webp 710w, https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-12-1-300x178.webp 300w, https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-12-1-150x89.webp 150w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/p>\n<h3 data-start=\"1308\" data-end=\"1323\">Advertising<\/h3>\n<ul>\n<li data-start=\"1326\" data-end=\"1391\">Ads account for <strong data-start=\"1342\" data-end=\"1388\">~<a href=\"https:\/\/www.blog.udonis.co\/mobile-marketing\/mobile-apps\/mobile-app-market-forecast\" target=\"_blank\" rel=\"noopener\">65% of total mobile app revenue<\/a> (2024\u201325)<\/strong>.<\/li>\n<li data-start=\"1394\" data-end=\"1483\">Rewarded and video ads generate higher engagement and premium CPMs, especially in gaming.<\/li>\n<\/ul>\n<h3 data-start=\"1485\" data-end=\"1512\">In-App Purchases (IAPs)<\/h3>\n<ul>\n<li data-start=\"1515\" data-end=\"1601\">IAPs remain dominant in gaming, contributing <strong data-start=\"1560\" data-end=\"1598\">~<a href=\"https:\/\/zipdo.co\/mobile-app-monetization-statistics\/\" target=\"_blank\" rel=\"noopener\">60% of total IAP revenue<\/a> globally<\/strong>.<\/li>\n<li data-start=\"1604\" data-end=\"1660\">Average IAP per paying gamer: <strong data-start=\"1634\" data-end=\"1658\">~$16.87 (early 2026)<\/strong><\/li>\n<li data-start=\"1663\" data-end=\"1759\">Only <strong data-start=\"1668\" data-end=\"1687\">~4.2% of gamers<\/strong> convert \u2014 proving monetization depends on optimizing high-intent users.<\/li>\n<\/ul>\n<h3 data-start=\"1761\" data-end=\"1778\">Subscriptions<\/h3>\n<ul>\n<li data-start=\"1781\" data-end=\"1872\">Subscription revenue continues to grow strongly across productivity, streaming, and AI apps.<\/li>\n<li data-start=\"1875\" data-end=\"1940\"><strong data-start=\"1875\" data-end=\"1938\">~30% of mobile users subscribe to at least one app monthly.<\/strong><\/li>\n<li data-start=\"1943\" data-end=\"2015\">Subscription apps typically show stronger retention than ad-only models.<\/li>\n<\/ul>\n<h3 data-start=\"2017\" data-end=\"2038\">Hybrid Models Win<\/h3>\n<div class=\"p-3 mb-4 shadow highlighted-box\" style=\"background: #e803030d;\"><strong>Hybrid monetization<\/strong> (ads + IAPs + subscriptions) <strong>improves lifetime value by ~30%<\/strong> compared to single-stream models.<\/div>\n<p data-start=\"2159\" data-end=\"2297\">At AppVerticals, we rarely recommend single-stream monetization unless the product is highly niche. Hybrid systems allow apps to monetize:<\/p>\n<ul>\n<li data-start=\"2300\" data-end=\"2318\">Casual users (ads)<\/li>\n<li data-start=\"2321\" data-end=\"2339\">Power users (IAPs)<\/li>\n<li data-start=\"2342\" data-end=\"2378\">High-intent segments (subscriptions)<\/li>\n<\/ul>\n<p data-start=\"2380\" data-end=\"2417\">Without compromising user experience.<\/p>\n<div class=\"p-3 mb-4 shadow highlighted-box\" style=\"background: #e803030d;\">\n<p><strong>Expert Opinion<\/strong><\/p>\n<p>App monetization is moving away from static paywalls and flat subscriptions toward intelligent, outcome-aligned value exchange. Today, successful apps tie revenue directly to measurable results by charging per usage, per outcome, or per performance metric rather than for vague access.<\/p>\n<p>For example, Duolingo blends freemium access with Super subscriptions and microtransactions like streak freezes, monetizing engagement rather than forcing upfront payment. OpenAI prices API access based on usage, directly aligning revenue with compute consumption. Canva layers free access with Pro subscriptions and paid asset libraries, creating a hybrid monetization stack instead of a single paywall.<\/p>\n<p>We\u2019re also seeing marketplace-driven models like Shopify, which combines subscription tiers with revenue share and embedded payments. Monetization is no longer a pricing-page decision; it\u2019s a product design decision embedded into discovery, experimentation, and behavioral strategy.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/olenalazareva\/\" target=\"_blank\" rel=\"noopener\"><strong>&#8211; Olena Lazareva, Product Manager | Growth &amp; Monetization<\/strong><\/a><\/p>\n<\/div>\n<p><strong>Core Takeaway:<\/strong> In 2026, successful apps don\u2019t ask <em data-start=\"3604\" data-end=\"3625\">\u201cHow do we charge?\u201d<\/em> They ask, <em data-start=\"3637\" data-end=\"3694\">\u201cWhere does value naturally occur in the user journey?\u201d<\/em> Revenue follows architecture, not installs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2026_App_Monetization_Trends_Every_Founder_Should_Know\"><\/span>2026 App Monetization Trends Every Founder Should Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Top app monetization trends in 2026 include hybrid revenue models, AI-driven personalization, rewarded ads, subscription growth, and premium AI features, all focused on maximizing retention, conversions, and lifetime value.<\/p>\n<ul>\n<li><strong>AI\u2011Driven Personalization: <\/strong>Apps leveraging AI for personalization, including paywall timing, dynamic pricing, and churn prediction, are seeing marked improvements in conversion and retention metrics. For example, apps using AI\u2011powered personalization report up to <a href=\"https:\/\/www.appverticals.com\/blog\/ai-in-app-development-statistics\">~62\u202f% higher engagement<\/a> and ~80\u202f% higher conversions compared with non\u2011AI apps.<\/li>\n<\/ul>\n<p>In enterprise contexts, AI personalization can <a href=\"https:\/\/www.cisin.com\/coffee-break\/how-is-artificial-intelligence-driving-mobile-app-personalization.html\" target=\"_blank\" rel=\"noopener\">boost conversion by ~18\u202f%<\/a> and cut churn by up to ~15\u202f%. Personalized pricing and offer recommendations further drive <a href=\"https:\/\/digitalfractal.com\/ai-app-monetization-personalizing-user-offers\" target=\"_blank\" rel=\"noopener\">10\u201330\u202f% higher ARPU<\/a> by matching offers to user behavior at the right moment. These outcomes confirm that AI not only increases engagement:*<\/p>\n<ul>\n<li><strong>Precision Advertising: <\/strong>Privacy changes have reshaped ad targeting, but apps with strong first\u2011party data continue commanding premium ad yields.<\/li>\n<li><strong>Web\u2011to\u2011App Monetization: <\/strong>External payment flows and web funnels are growing, enabling revenue capture outside traditional app store restrictions, particularly for subscription products.<\/li>\n<\/ul>\n<div class=\"p-3 mb-4 shadow highlighted-box\" style=\"background: #e803030d;\">\n<p><strong>Expert Opinion<\/strong><\/p>\n<p>AI-generated code does not emerge from creativity. It emerges from patterns. When insecure patterns appear in training data, they are not copied once. They are reproduced thousands of times across unrelated applications. What used to be isolated developer mistakes can become systemic weaknesses. This does not mean AI should be avoided. Used correctly, AI is an extraordinary tool. But security cannot be automated by generation alone. Growth is inevitable. Resilience is a choice<\/p>\n<p><strong>&#8211; <a href=\"https:\/\/www.linkedin.com\/in\/leonid-posadskov-11522313b\/\" target=\"_blank\" rel=\"noopener\">Leonid Posadskov, Security Expert<\/a><\/strong><\/p>\n<\/div>\n<h3>Real\u2011World Monetization Case Studies (2026 Trends)<\/h3>\n<p><strong>Several leading apps illustrate how these trends perform in practice:<\/strong><\/p>\n<ul>\n<li><strong><strong>Duolingo <\/strong><\/strong>blends freemium, ads, subscriptions, and AI personalization. Duolingo generated <strong data-start=\"339\" data-end=\"365\">~$<a href=\"http:\/\/businessofapps.com\/data\/duolingo-statistics\" target=\"_blank\" rel=\"noopener\">748M in 2024<\/a> revenue<\/strong>, with paid subscribers surpassing <strong data-start=\"400\" data-end=\"409\">10.9M<\/strong>, pushing it toward a ~$1B annual run rate.<\/li>\n<li><strong>Spotify\u2019s<\/strong> ads + premium model delivered <strong data-start=\"538\" data-end=\"582\">~<a href=\"https:\/\/newsroom.spotify.com\/2026-02-10\/spotify-q4-2025-earnings\" target=\"_blank\" rel=\"noopener\">\u20ac4.5B (~$4.9B) in Q4 2025<\/a> revenue alone<\/strong>, supported by <strong data-start=\"597\" data-end=\"625\">290M premium subscribers<\/strong> and <strong data-start=\"630\" data-end=\"642\">751M MAU<\/strong>.<\/li>\n<li><strong>Candy Crush Saga <\/strong>combined IAPs and rewarded ads. It generated <strong data-start=\"744\" data-end=\"763\">~<a href=\"https:\/\/www.capermint.com\/blog\/how-does-candy-crush-make-money-a-look-at-its-revenue-model\/\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\">$1.09B in 2024<\/a><\/strong>, with <strong data-start=\"770\" data-end=\"796\">$20B+ lifetime revenue<\/strong>, proving hybrid gaming models scale massively.<\/li>\n<li><strong data-start=\"845\" data-end=\"886\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Subway Surfers<\/span><\/span><\/strong><br data-start=\"886\" data-end=\"889\" \/>With <strong data-start=\"894\" data-end=\"911\">4B+ downloads<\/strong>, Subway Surfers has generated <strong data-start=\"942\" data-end=\"969\">$<a href=\"https:\/\/www.businessofapps.com\/data\/subway-surfers-statistics\" target=\"_blank\" rel=\"noopener\">155M+ lifetime revenue<\/a><\/strong> through IAPs and ads \u2014 showcasing long-term hybrid sustainability.<\/li>\n<li>Integrated rewarded ads have delivered <strong data-start=\"1103\" data-end=\"1117\">107%+ ROAS<\/strong>, directly boosting purchase-driven monetization.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12379\" src=\"https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-14.webp\" alt=\"monetization case studies\" width=\"816\" height=\"943\" srcset=\"https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-14.webp 816w, https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-14-260x300.webp 260w, https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-14-130x150.webp 130w, https:\/\/www.appverticals.com\/blog\/wp-content\/uploads\/2026\/02\/Untitled-design-14-768x888.webp 768w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Takeaways_for_Founders_Teams\"><\/span>Final Takeaways for Founders &amp; Teams<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>App monetization in 2026 is no longer a post-launch decision; it\u2019s a <strong>product architecture discipline<\/strong> that directly drives revenue and long-term growth. Key metrics we see at AppVerticals:<\/p>\n<table style=\"width: 100%; border-collapse: collapse;\" role=\"table\">\n<thead>\n<tr>\n<th style=\"background-color: #d80000; color: #fff; padding: 12px; border: 1px solid #c10000; text-align: center;\">Metric Category<\/th>\n<th style=\"background-color: #d80000; color: #fff; padding: 12px; border: 1px solid #c10000; text-align: center;\">2026 Benchmark \/ Data Point<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Hybrid Monetization LTV Impact<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~30% higher LTV vs single-revenue models<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>iOS Share of Global App Revenue<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">60\u201365%<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Android Share of Global Installs<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">60\u201370%<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Average Spend per App (iOS)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~$12.77<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Average Spend per App (Android)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~$6.19<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Average 30-Day Retention (All Apps)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~27%<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Retention-Optimized Growth Impact<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">2\u20133\u00d7 increase in monetizable users<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Gaming IAP Revenue (2025)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~$81.8B<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Gaming Revenue Projection (2030)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">$230B+<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Productivity App Subscription Adoption<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~30% monthly subscriber base<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Global Subscription App Revenue (2023 baseline)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">$212B<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Hybrid Monetization ARPU Lift (Social\/Streaming)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">+10\u201325%<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>AI-Powered Conversion Lift<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">+15\u201325%<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>AI-Powered Engagement Lift<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~62%<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>AI-Powered ARPU Increase<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">+10\u201330%<\/td>\n<\/tr>\n<tr style=\"background: #ffffff; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>First-Party Data Ad Revenue Impact<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">Up to 2\u00d7 higher ad revenue<\/td>\n<\/tr>\n<tr style=\"background: #e803030d; text-align: center;\">\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\"><strong>Web-to-App Monetization ARPU Increase<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ffe0e0;\">~15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div class=\"p-3 mb-4 shadow highlighted-box\" style=\"background: #e803030d;\"><strong>Core insight:<\/strong> Successful apps embed monetization into their product design from day one. Apps that optimize onboarding, retention, AI-driven personalization, and hybrid revenue streams are the ones that will scale profitably in 2026\u2019s $1.2\u202ftrillion global app market.<\/div>\n<div>\n<h2><span class=\"ez-toc-section\" id=\"More_Related_Guides\"><\/span>More Related Guides:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/ai-in-app-development-statistics\/\" data-wpel-link=\"internal\">AI in App Development Statistics 2026<\/a>: Explores how AI integration in mobile and web apps is driving engagement, automation, and measurable ROI in 2026.<\/li>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/global-mobile-app-download-statistics\/\" data-wpel-link=\"internal\">Global Mobile App Download Statistics 2026<\/a>: Highlights worldwide mobile app download trends, user growth, and adoption patterns shaping the app ecosystem.<\/li>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/telemedicine-statistics\/\" data-wpel-link=\"internal\">Telemedicine Statistics 2026<\/a>: Reveals key telehealth adoption metrics, patient engagement trends, and digital healthcare growth in 2026.<\/li>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/global-mobile-app-development-market-statistics\/\" data-wpel-link=\"internal\">Mobile App Development Market Growth and Size Statistics<\/a>: Covers global market size, growth forecasts, and investment trends in mobile app development for 2026.<\/li>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/ai-chatbot-adoption-statistics\/\" data-wpel-link=\"internal\">AI Chatbot Technology in 2026<\/a>: Explores how AI chatbots are being adopted across mobile and web apps, driving automation, cost reduction, and measurable business ROI in 2026.<\/li>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/odoo-erp-adoption-statistics\/\">Odoo ERP Market &amp; Adoption Statistics 2026:<\/a> Provides global user, revenue, and adoption insights, highlighting cloud, AI, and modular ERP trends driving mid-market growth in 2026.<\/li>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/mobile-vs-web-app-revenue-statistics\/\">Mobile vs Web App Revenue Statistics 2025\u20132026:<\/a> Analyzes global consumer spend, SaaS growth, hybrid monetization, and platform economics shaping app profitability and retention in 2026.<\/li>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/ai-cloud-cost-statistics-trends-insights-optimization\/\">AI Cloud Cost Statistics, Trends &amp; Optimization (2026)<\/a>: Explores rising cloud spending, cost drivers, optimization strategies, and how AI is reshaping cloud efficiency and ROI in 2026.<\/li>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/saas-statistics\/\">SaaS Development &amp; Adoption Statistics 2026<\/a>: Highlights global SaaS market growth, adoption trends, revenue benchmarks, churn metrics, and AI-driven innovations shaping scalable software businesses in 2026.<\/li>\n<li><a href=\"https:\/\/www.appverticals.com\/blog\/e-commerce-app-development-statistics\/\">E-commerce App Development Statistics 2026<\/a>: Covers market size, mobile commerce growth, user behavior, AI adoption, development costs, and ROI insights shaping high-performing e-commerce apps in 2026.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mobile app monetization is no longer experimental; it\u2019s a $1.2\u202ftrillion global economy projected for 2026, with consumer spending on apps hitting ~$155.8\u202fbillion in 2025 and in\u2011app advertising generating ~$390\u202fbillion. Developers and founders who treat monetization as product strategy from day one capture far more value than those who consider it an afterthought. This post distills [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":12375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[689],"class_list":["post-12374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app","tag-app-monetization-stats"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/posts\/12374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/comments?post=12374"}],"version-history":[{"count":16,"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/posts\/12374\/revisions"}],"predecessor-version":[{"id":13066,"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/posts\/12374\/revisions\/13066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/media\/12375"}],"wp:attachment":[{"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/media?parent=12374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/categories?post=12374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.appverticals.com\/blog\/wp-json\/wp\/v2\/tags?post=12374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}