Pinterest is a social media platform for creatives, DIY enthusiasts, explorers. Users looking for ideas, inspirations, and products find Pinterest a magical platform. Pinterest is interesting and addictive. Those who use it love it. Pinterest can help small and large scale businesses grow.
The best thing about Pinterest that users can search with both text and images. If used in the right way, Pinterest can be a game-changer for your business. However, it is important to analyze first that your target audience uses Pinterest. If yes, then you can surely give it a try.
Pinterest is more popular among creative souls and explorers. Generally, people in search of ideas and inspiration, use this platform, and become a regular user after finding it very a very useful thing. So, as a business, we need to figure out how we can make the best use of this social media channel to promote our business. We simply can use Pinterest to aware of a large group of an audience about our products.
Pinterest posts work perfect for tutorials, as well. You can post a quick tutorial of your products. And, this is not limited to just makeup and skincare products, even if you are a mobile app development company or a software house, you can showcase your products through Pinterest posts. What makes your Pinterest post interesting and engaging is a hint of fun, surprise, and a lot of learning. Try to keep your posts informative and full of learning.
If you successfully make it to use Pinterest for ecommerce, you can get your hands on an amazing opportunity to increase traffic to your website and sales. Here is the roadmap that can lead you to grow with Pinterest.
Create a Business Profile
if you want Pinterest to help you grow as a business, start with creating a business profile. After you make a business profile on Pinterest, you can start posting your product images along with different ways to use them. Pinterest is free and one of the most favorite platforms of its users, so it can give a boost to your business.
On Pinterest, a business profile allows users to get access to key analytics of business profiles. Users can directly link their post to their website. Moreover, the business profile gives an idea about business instead of a regular user profile. It helps in understanding the audience and the way they view a business page on Pinterest.
Use Keywords & SEO Optimised Descriptions
Pinterest is a well-structured combination of a social platform and a search engine for ideas and inspiration. On Pinterest, users can find different categories and options for inspiration, suggestions, and ideas. It is important that you should utilize keywords to attract the relevant audience to your account. Write descriptions of your post that are SEO optimized. Simply, the keywords should be used abundantly. This suggests that you should include keywords everywhere from account title, and profile description, to boards, pin titles, and pin descriptions.
Learn about keywords that are common among your audience. Do keyword research and use the relevant keywords in your product descriptions. Another practical way of using the right keyword is thinking of words that you probably use when you seek for the same service. People generally search using the same words, so there are some commonly used words that users use when they look for a particular product or service.
Set up a Profile to Attract Relevant Audience
Many Pinterest users think that it is a platform where they can only pin their favorite posts. However, it is much more than just pinning posts. Particularly for a business profile, Pinterest is more about your customers than the account holder themselves. A business profile doesn’t pin what they like but what their audience might be interested in. So, the pin or post must be likable for your target audience.
Therefore, while setting up your business account on this creative platform, think precisely about your customers that what they could be interested in.
For instance, if you sell services regarding technology, you can pin about boards that inspire users about how to use technology to upgrade their lifestyle. A mobile app development company can share how a particular mobile app can contribute to bringing improvement in their daily lives.
Similarly, if you are a small business selling home décor or kitchen products, you can include boards that display ideas about setting up the kitchen and lounge. Likewise, a clothing brand can share boards that display the fashion trends and clothing designs that attract users.
Make Use of Rich Pins
Rich pins can help you offer your audience additional information. Rich pins are available for business profiles only. Therefore you should set up a business profile account for your business promotion. You can use product rich pins by applying it to highlight the products that are sold at your shop. This may increase the chances of taking your customers directly to your website.
Your audience do not use Pinterest only for inspirations but to find something they can buy. It can serve a gateway to take tehm to achieve those inspirations. If the strategies are well planned and implemented, your audience would be be able to find you. They are going to be aware about your brand, and that increases the chances of purchase from your store! Make your Pinterest posts attractive for users to a pomt that they perfectly serve a purpose for your audience. Make them look appealing, with vibrant colours and sophisticated design. You can link your online shop to your posts so that they can head on to your website if they want to learn more
Pin Consistently
To win on this platform, learn to pin consistently. It is very important to pin on a consistent basis so as to keep your audience engaged every time they come to find something related to your product. Also, it can help Pinterest notice that you as a regular user who pins actively. Therefore, it is a good idea to post others’ pins along with your pins.
If all of this overwhelms you, you can also use a scheduling app to and save your time and do your work best in the way. You can use social media management tools like Hootsuite, Tailwind, and Buffer to help you with this.
Final Thoughts
Your audience does not use Pinterest only for inspiration but to find something they can buy. It can serve a gateway to take them to achieve those inspirations. If the strategies are well planned and implemented, your audience would be able to find you. They are going to be aware of your brand, and that increases the chances of purchase from your store!
Make your Pinterest posts attractive for users to the point that they perfectly serve a purpose for your audience. Make them look appealing, with vibrant colors and sophisticated design. You can link your online shop to your posts so that they can head on to your website if they want to learn more
